About Us

My Generation, Southgate, Drogheda officially launched in October 2018 to ensure that the Stylish Ladies of Drogheda no longer have to travel to neighbouring towns in search of the perfect outfit for a special occasion, everyday wear or that great pair of jeans.

My name is Helen Dwyer and I have been both a Fashion and Food Buyer for two major multiples both in Ireland and the UK for over 20 years. I have always loved Fashion and opening this store means I can now combine my favourite pastime of shopping with my career which is such a dream come true.

Entering my 40's I became clear of what my style is and what suits me, My Generation was born to target exactly that, your unique style, no matter what your age and your love of fashion.

Women want to feel fantastic in what they wear especially to a big social event or occasion. There is always the fear factor of bumping into someone else in the same outfit if bought from a high street store. We still love to browse and try on clothes and there is something so appealing about the instore experience that you don’t find when only shopping online.

My Generation offers Mid to High end Occasion wear, Day wear, Going out and Smart Casual clothes , Shoes and Accessories for Women with something to suit every budget.

I have worked hard to handpick designers that I feel will make My Generation become a place that you will love to visit time and time again ensuring we always have something new and exciting to show you.

You will be offered a personalised service to see what works for you individually to make you feel fabulous but equally you may just fancy a browse in our beautiful store surroundings.

Whether you are looking for that perfect pair of jeans, a gorgeous new top or a unique outfit for the races or a wedding or even feel like treating yourself to a new pair of earrings you will find it at My Generation.

I look forward to welcoming you to what you will find is True Retail Therapy.